{"product_id":"icing-color-violet","title":"Concentrated Gel Food Coloring - Purple","description":"\u003cstyle\u003e.vh-w{font-family:'Montserrat',sans-serif;color:#2a2419;line-height:1.65;font-size:15px;background:#faf7f0;padding:32px 28px;border-radius:14px;width:100%;box-sizing:border-box}.vh-w *{box-sizing:border-box}.vh-h{text-align:center;margin-bottom:28px;padding-bottom:24px;border-bottom:2px solid #d7b36a}.vh-c{display:inline-block;font-size:12px;letter-spacing:3px;color:#b98b35;font-weight:600;padding:6px 16px;border:1px solid #d7b36a;border-radius:20px;margin-bottom:14px;text-transform:uppercase}.vh-t{font-size:22px;font-weight:600;color:#2a2419;margin:0 0 10px}.vh-tg{font-style:italic;font-size:13px;color:#6b5d40;margin:0}.vh-b{background:#fbf9f3;border:1px solid #eadfcb;border-radius:12px;padding:22px 24px;margin:18px 0}.vh-bt{font-size:14px;font-weight:600;color:#b98b35;letter-spacing:2px;text-transform:uppercase;margin:0 0 14px;padding-bottom:8px;border-bottom:1px solid #eadfcb}.vh-intro{font-size:15px;line-height:1.75;color:#2a2419;margin:10px 0}.vh-tech-zone{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;padding:14px 0}.vh-tech-item{flex:1;min-width:130px;max-width:200px;text-align:center;padding:14px 12px;background:#faf7f0;border:1px solid #eadfcb;border-radius:10px}.vh-tech-value{font-size:20px;font-weight:600;color:#b98b35;margin:0 0 4px}.vh-tech-label{font-size:11px;font-weight:600;color:#6b5d40;letter-spacing:1.2px;text-transform:uppercase}.vh-list{margin:10px 0;padding-left:20px}.vh-list li{margin-bottom:8px;line-height:1.6}.vh-list li::marker{color:#d7b36a}.vh-faq summary{cursor:pointer;padding:11px 14px;background:#faf4e5;border-radius:6px;font-weight:600;color:#2a2419;font-size:14px;margin-bottom:6px;list-style:none;position:relative;padding-right:36px;user-select:none}.vh-faq summary::-webkit-details-marker{display:none}.vh-faq summary::after{content:'+';position:absolute;right:14px;top:50%;transform:translateY(-50%);font-size:18px;color:#b98b35;font-weight:bold}.vh-faq details[open] summary::after{content:'-'}.vh-faq details{margin-bottom:6px}.vh-faq p{padding:10px 14px;margin:0;font-size:13.5px;color:#2a2419;background:#fbf9f3;border-radius:0 0 6px 6px;border:1px solid #eadfcb;border-top:none}.vh-tip{background:#fdf5e0;border-left:4px solid #b98b35;padding:14px 18px;border-radius:0 8px 8px 0;margin:14px 0}.vh-tip p{margin:0;font-size:13.5px;color:#2a2419;font-style:italic}.vh-tip strong{font-style:normal;color:#b98b35}.vh-table{width:100%;border-collapse:collapse;font-size:13.5px}.vh-table td{padding:8px 12px;border-bottom:1px solid #eadfcb}.vh-table td:first-child{font-weight:600;color:#6b5d40;width:38%}.vh-table tr:last-child td{border-bottom:none}.vh-pour{background:#faf4e5;border:1px solid #d7b36a;border-radius:12px;padding:20px 24px;margin:20px 0 0;text-align:center}.vh-pour h3{margin:0 0 12px;font-size:14px;color:#b98b35;letter-spacing:2px;text-transform:uppercase;font-weight:600}.vh-pour p{margin:0;font-size:14px;line-height:1.8}.vh-pour a{color:#b98b35;text-decoration:underline;font-weight:600}@media(max-width:680px){.vh-w{padding:20px 16px}.vh-tech-zone{flex-direction:column}}\u003c\/style\u003e\n\u003cdiv class=\"vh-w\"\u003e\n\n\u003cdiv class=\"vh-h\"\u003e\n\u003cdiv class=\"vh-c\"\u003eWilton - Gel Food Coloring\u003c\/div\u003e\n\u003ch3 class=\"vh-t\"\u003ePurple Gel Food Coloring\u003c\/h3\u003e\n\u003cp class=\"vh-tg\"\u003eConcentrated purple coloring for fondant, icing, and buttercream\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-b\"\u003e\n\u003cp class=\"vh-intro\"\u003eWilton Purple Gel Food Coloring lets you precisely adjust the intensity of the shade, from pastel to deep tones, without watering down the mixture. Its balance of red and blue produces a purple that is neither too blue nor too pink, and can easily be adjusted toward lilac or amethyst.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-b\"\u003e\n\u003ch3 class=\"vh-bt\"\u003eFeatures\u003c\/h3\u003e\n\u003cdiv class=\"vh-tech-zone\"\u003e\n\u003cdiv class=\"vh-tech-item\"\u003e\n\u003cdiv class=\"vh-tech-value\"\u003e28 g\u003c\/div\u003e\n\u003cdiv class=\"vh-tech-label\"\u003eJar size\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-tech-item\"\u003e\n\u003cdiv class=\"vh-tech-value\"\u003eConcentrated gel\u003c\/div\u003e\n\u003cdiv class=\"vh-tech-label\"\u003eTexture\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-tech-item\"\u003e\n\u003cdiv class=\"vh-tech-value\"\u003eToothpick\u003c\/div\u003e\n\u003cdiv class=\"vh-tech-label\"\u003eRecommended applicator\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-b\"\u003e\n\u003ch3 class=\"vh-bt\"\u003eRecommended uses\u003c\/h3\u003e\n\u003cul class=\"vh-list\"\u003e\n\u003cli\u003eFondant and marzipan: knead for 5 to 8 minutes, then let rest for 30 to 60 minutes for the final color\u003c\/li\u003e\n\u003cli\u003eButtercream and royal icing: incorporate at the end of whipping, for 2 minutes at medium speed\u003c\/li\u003e\n\u003cli\u003eSuitable for pastel lavender, lilac, iris, and floral macarons\u003c\/li\u003e\n\u003cli\u003eIt can also be diluted in a little water for airbrushing or painting on dried fondant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"vh-tip\"\u003e\u003cp\u003eMeasure with the tip of a toothpick and incorporate gradually: the shade will generally darken after resting for 15 to 60 minutes, depending on the medium. This coloring contains one or more azo dyes (see ingredients above). In accordance with European regulations, their consumption may have an adverse effect on children's activity and attention.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-b\"\u003e\n\u003ch3 class=\"vh-bt\"\u003eTechnical specifications\u003c\/h3\u003e\n\u003ctable class=\"vh-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eWilton (United States)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e28 g jar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTexture\u003c\/td\u003e\n\u003ctd\u003eThick concentrated gel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDominant pigments\u003c\/td\u003e\n\u003ctd\u003emixture of azorubine (E122) and Brilliant Blue FCF (E133)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompatibility\u003c\/td\u003e\n\u003ctd\u003eFondant, buttercream, royal icing, sponge cake\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003eKeep the cap tightly closed, at room temperature, away from heat and direct light\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-b\"\u003e\n\u003ch3 class=\"vh-bt\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cdiv class=\"vh-faq\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow much coloring is needed for a pastel shade?\u003cbr\u003e\u003c\/strong\u003eA toothpick tip for 500 g of fondant or buttercream is generally enough for a pastel shade; increase gradually for a more intense color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this gel coloring suitable for chocolate?\u003cbr\u003e\u003c\/strong\u003eNo, this gel is formulated for aqueous or emulsified fat-based preparations (fondant, icing, cream). For chocolate, use an oil-based food coloring instead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I achieve a bluer or pinker purple?\u003cbr\u003e\u003c\/strong\u003eAdd a touch of royal blue to shift it toward amethyst, or a touch of pink for a warmer purple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vh-pour\"\u003e\n\u003ch3\u003eLearn more\u003c\/h3\u003e\n\u003cp\u003eExplore the entire \u003ca href=\"\/en\/collections\/colorants\"\u003efood coloring collection\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/pates-a-sucre\"\u003efondant\u003c\/a\u003e collection from Patissland.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wilton","offers":[{"title":"Default Title","offer_id":31747158016042,"sku":"04-0-0034","price":2.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/6167\/4596\/files\/colorant-en-gel-violet-wilton-1.png?v=1772134698","url":"https:\/\/patissland.be\/en\/products\/icing-color-violet","provider":"Patissland","version":"1.0","type":"link"}