Wilton Plum Purple Liquid Food Coloring
Water-soluble 30 g purple liquid coloring for royal cake design or autumnal floral decoration
Features
Recommended uses
- Coloring buttercream, ganache, icing, and fondant.
- Watercolor effects and gradients, thanks to its fluid texture and slightly extended setting time.
- Precise decorations with a brush tip or piping cone, with drop-by-drop dosage adjustment.
Please note: Add the coloring gradually rather than all at once: the shade continues to darken slightly after it has been fully incorporated. Contains E122 (azorubine): may have an adverse effect on activity and attention in children.
Complete technical specifications
| Net weight | 30 g, dropper bottle |
| Brand | Wilton (United States) |
| Type | Water-soluble liquid food coloring (water- and glycerin-based) |
| Ingredients | glycerol, water, colorings E122 (azorubine) and E133 (Brilliant Blue FCF), preservative E211, acidity regulator E330 |
| Maximum recommended use level | 8.4 g/kg |
| Certifications | Halal |
| Storage | Protected from light and moisture, in a dry place |
Frequently asked questions
Is Plum Purple oil-soluble, as required for chocolate?
No. It is a water-soluble liquid coloring (water- and glycerin-based): it is suitable for buttercream, icing, fondant, and ganache, but does not mix with couverture chocolate or pure fat. To color chocolate, use a powdered oil-soluble coloring.
What is the maximum recommended amount of Plum Purple?
The stated maximum use level is 8.4 g/kg, to be adjusted gradually using the dropper tip to control the color intensity.
Does Plum Purple require any special precautions?
Yes: it contains E122 (azorubine), a coloring subject to the EU regulatory warning regarding children's activity and attention. Refer to the product label before using it in a preparation intended for children.
How can I apply Plum Purple without making the preparation set?
Add the coloring drop by drop directly to the prepared mixture (buttercream, icing, fondant), mixing between each addition rather than pouring in the entire amount at once.
Learn more
Complete your palette with Sunny Yellow, Spiced Brown, Midnight Blue, or browse the Patissland Food Coloring collection.
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